Cold therapy is recommended directly after the back is injured or strained. A neoprene back wrap can deliver 20 minutes of cold that will help to reduce swelling and inflammation in the lower back. Cold also has an analgesic effect, meaning the pain will fade to numbness, offering precious relief from sharp aches and spasms..WIN NOW: Expectations are increased after the additions of free agents Jared Cook and Jake Long and what appears to be a strong draft class. The NFC West is stacked but the Rams were 411 in the division, and Bradford could be ready to make a leap in his second season with offensive coordinator Brian Schottenheimer. "I think obviously we are much improved at the skill position group just in the sense that we've got a lot more speed," Bradford said..

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